Nike / DTLR
Sole Purpose
An exploration of Atlanta’s sneaker culture and the stories behind it.
RFC role
- Post-Production Creative Direction
- Co-Creative Direction
- Music Supervision
Reed Firm Collective
THE THINKING. THE CRAFT. THE WORK.
A selection of films, campaigns, and creative collaborations shaped by RFC.
Selected work.
20 films / Selected projects
Nickelodeon / LEGO
Nickelodeon Kids’ Choice Awards: LEGO
A 30-second LEGO spot for the Nickelodeon Kids’ Choice Awards.
RFC role
- Post-Production Creative Direction
- Senior Editing
Disney Channel
Use Your Voice: Meals of Love
Meet Ke’Andre, a young changemaker delivering meals and making a difference in his Atlanta community.
RFC role
- Post-Production Creative Direction
- Senior Editing
- Music Supervision
Comcast Innovation Labs
Raising the Bar: Episode 2
Meet Daisy Henderson, an engineer whose lifelong curiosity fuels her work at Comcast Innovation Labs.
RFC role
- Post-Production Creative Direction
- Senior Editing
- Music Supervision
Comcast NBCUniversal
Founding in Color: Behind the Series
A look at the inspiration behind a docuseries spotlighting Black and LatinX founders and disparities in access to venture capital.
RFC role
- Post-Production Creative Direction
- Senior Editing
- Music Supervision
Nike / DTLR
Sole Purpose: Behind the Scenes
Go behind the camera with director Rashad Floyd for a look at the making of Sole Purpose.
RFC role
- Post-Production Creative Direction
- Creative Direction
- Senior Editing
- Music Supervision
New Balance / DTLR
Generations of Grey
A short film celebrating the New Balance 574 and its influence on sneaker culture.
RFC role
- Post-Production Creative Direction
- Senior Editing
- Music Supervision
DTLR / New Balance
Behind the Design: Design Language
June Saunders explores the ideas, cultural influences and design language behind exclusive sneakers for DTLR.
RFC role
- Post-Production Creative Direction
- Senior Editing
- Music Supervision
REVOLT
More Than That with Gia Peppers
A trailer introducing the four-part REVOLT docuseries hosted by Gia Peppers.
RFC role
- Post-Production Creative Direction
- Senior Editing
- Music Supervision
CBS commissioned / Virginia Travel Commission / Apple TV+ series
Swagger: Season 2 Featurette
The cast and crew explore how filming in Virginia helped shape Swagger’s second season.
RFC role
- Post-Production Creative Direction
- Senior Editing
- Music Supervision
CBS commissioned / Virginia Travel Commission / Apple TV+ series
Swagger: Season 1 Featurette
Go behind the scenes with the cast and crew of Swagger as they reflect on filming its first season in Virginia.
RFC role
- Post-Production Creative Direction
- Senior Editing
- Music Supervision
Sony / Undercurrent XR
Tech Demo Days
An event recap exploring virtual production, camera tracking and cinematic robotics.
RFC role
- Post-Production Creative Direction
- Senior Editing
- Music Supervision
Thurgood Marshall College Fund / Aspire TV
RISE HC2K21
A broadcast trailer for the Thurgood Marshall College Fund special celebrating HBCU talent through music and performance.
RFC role
- Post-Production Creative Direction
- Senior Editing
- Assistant Music Supervision
Keri Hilson
Keri Hilson: Concert Visuals
A showcase of LED-wall visuals created for Keri Hilson’s live performances.
RFC role
- Creative Direction
- Post-Production Creative Direction
- LED-Wall Production
- Editing
- Animation
Thomas A. Edison High School / United Federation of Teachers
Thomas A. Edison: Career and Technical Education
An introduction to career and technical education at Thomas A. Edison High School.
RFC role
- Post-Production Creative Direction
- Senior Editing
- Music Supervision
Virginia Travel Commission
Unapologetically BL(VA)CK
A documentary trailer inviting viewers to experience Virginia through the lens of Black storytelling.
RFC role
- Post-Production Creative Direction
- Senior Editing
- Music Supervision
Motion Picture Association / Icon Talks
I Am a Dreamer
A documentary trailer exploring racial and social injustice, education, economic empowerment and the possibility of change.
RFC role
- Post-Production Creative Direction
- Senior Editing
- Music Supervision
Trailer
Jazz Prodigy: The Story of Clifford Brown
A trailer for Jazz Prodigy: The Story of Clifford Brown.
RFC role
- Post-Production Creative Direction
- Senior Editing
- Music Supervision
Tobacco Free Kids
My Family’s Relationship With Tobacco
A film exploring one family’s relationship with tobacco.
RFC role
- Post-Production Creative Direction
- Senior Editing
- Music Supervision
Urban One Podcast Network
Cheat Code Unlocked
A condensed look at a podcast sharing entrepreneurial journeys and lessons in building financial knowledge.
RFC role
- Post-Production Creative Direction
- Senior Editing
- Music Supervision
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